Movie Rush by Film Four podcast is a 10 minute summary of the latest films out each week and also out on DVD. It is a free podcast, and is also shown on TV as well on Film Four on Thursdays. It is relevant as it is replacing normal film review programmes such as film with Johnathan Ross, as it is easily acessible and they can watch it when they want. The podcast itself is very brief just giving about a minute or two to each film, ensuring the audience does not get bored and does not have a presenter. Perhaps this is a bad thing as some people probably enjoy more details on the films, as well as the critcal approach a film reviewer like Johnathan Ross has. Film Four also gets to promote itself through it, making sure that special attention is drawn to any Film Four releases.The main subscriber's of this podcast are mainly young film lovers, especially as the percentage of people that own an I-Pod are under the age of 30. The institutions involved are obviously Channel 4 broadcasters and Apple, so this 'product' is the result of a combination of their efforts, and is a convergence of mediums
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