3) Blog - The RZA

Myspace is an example of social networking and this Myspace page was made by Hip Hop artist, The RZA, in order to promote his music. On the page you can listen to some of his music, watch videos, check tour dates as well as details as his latest album. The page is a good ploy at advertising and is a cheap form as well. The page also lets The RZA contact his fans especially the youngergeneration of fans, who use social networking more. This kind of advertising is replacing more traditional form such as radio, and is better as it is more personalised. Other institutions involved are of course his record company who will profit from the free advertising for his latest single.
This is a good example of democratisation and of convergence of the music industry and social networking.